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  • 9/18/2009
     We now offer Exclusive Custom Swarovski Earrings
  • 5/15/2009
     Tatyana Ali Goes Out with a Bang
  • 4/8/2009
     Watch Joia Mercedes on TV One Access
  • 12/12/2008
     "Hollywood Beauty Revealed"
  • 8/15/2008
     Would you like to lose weight quickly and safely?
  • 7/1/2008
     The Hancock Movie Premiere
  • 10/12/2007
     How Do I Apply My HH&W Lace Wig?
  • 10/8/2007
     Why are HH&W wigs the best wigs in the business?
  • Date: 9/18/2009
    Title: We now offer Exclusive Custom Swarovski Earrings
    Click on Joia's Hollywood Jewels to order yours Today!



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    Date: 5/15/2009
    Title: Tatyana Ali Goes Out with a Bang
    I had to pleasure of cutting and styling the hair of the Ali family last Saturday, some of my favorite ladies in the world to work with. Tatyana, Anastacia and Kimmie wanted fresh looks for a pre-Mother's Day Dinner. Tatyana was excited to be heading to the White House on Tuesday for a Poetry Night Dinner with the Obamas. Tatyana wanted something different and suggested I cut her a bang. I cut her a short bang last summer, but everytime I saw her, her hair was pulled back in a ponytail. So I asked her "Are you sure you want a short bang?...Are you really going to rock it this time?" She wanted to go for it all the way, though I was still a little aprehensive to take 4 inches off of her bang so drastically. I cut it right at her brow line and straightened her bang with a mini flat iron. She said thanks and jetted off to the dinner. I don't even think she looked in the mirror. That's what I love about Tatyana is that she is not a Prima Donna, she never would complain about her hair and she totally trusts me with her look.

    So imagine how pleased I was this morning to log on to www.TheYbf.com and see a huge picture of Tatyana, rocking the heck out of her new bang! She was in D.C for her monumental meeting with the President of the United States and you can tell by the photo that she feels super confident with her new look. She looked ABSOLUTELY FABULOUS!




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    Date: 4/8/2009
    Title: Watch Joia Mercedes on TV One Access

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    Date: 12/12/2008
    Title: "Hollywood Beauty Revealed"
    In this segment, Celebrity Hair and Make-up Artist Joia Mercedes, will answer beauty related questions submitted by our readers. The first question comes to us from "Vita in Atlanta".

    Q. I am an African-American female with natural hair. My hair is very thick.
    The texture is average- not coarse. I would like to know what is the best
    type of curling iron to use on my hair? For years I have used Gold N' Hot's
    and I always smelled my hair burning. Recently, I have begun to use the
    ceramic flat irons and they seem to straighten my hair without the burning
    smell but the "bump" in my hair doesn't last and it falls flat.

    There are soooo many irons out there I don't know which one is best.
    Cermaic? Titanium? Gold n' Hot? etc..... Please help!!

    A. Hi Vita, great question. When I'm on set, I have three brands of plug irons that I like to use. For curling irons I use Hot Tools & Gold N' Hot brands. I love the Flat Irons by Jilbere of Paris Porcelain Series. I think the great thing about a Gold N' Hot is that it gets just as hot as a Professional Marcel Iron in the stove. But the key word here is professional and if you're not a pro, you can easily burn your hair right off with that extreme heat! So it's important to start off on a medium heat setting and then slightly increase the temperature as needed instead of turning it up to the highest setting and testing it on your hair. Rest your hot curling iron on a white paper towel or tissue paper. If it's too hot, you will be able to see brown singe/burn marks on the paper.

    To hold your curls longer, always start with clean hair and lightly mist it with a holding spray or protectant spray before you beging styling. You may also want to try rolling your hair with hot rollers or velcro rollers to give your hair volume while keeping frizz and heat damage to a minimum.

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    Date: 8/15/2008
    Title: Would you like to lose weight quickly and safely?
    Visit www.UnSuperSizeMe.info today, for a personalized, nutritional body cleansing program which makes it easy for you to lose pounds and inches quickly. This system also gives you abounding energy and helps restore your youthful looks and vigor!

    Log on now for details- www.UnSuperSizeMe.info
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    Date: 7/1/2008
    Title: The Hancock Movie Premiere
    I had the pleasure of doing Tatyana Ali's hair & make-up for the Hancock movie premiere last night. I've been working with Tatyana a lot in the past month and she is always an angel to me. She has many big projects in the works, so look out for her. She's one to watch in '08! -Joia Mercedes / www.JoiaMercedes.com


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    Date: 10/12/2007
    Title: How Do I Apply My HH&W Lace Wig?
    Wig Application
    Things you need to apply your wig:
    Your Hollywood Lace Wig
    Adhesive, tapes, remover, skin protector
    Transparent sequin thread
    All purpose comb
    Rubbing alcohol
    Scissors
    Wig cap
    Hair clips

    1. Prep your hair by wrapping or cornrowing it flat.
    2. Put on your wig cap.(Optional)
    3. Cut off the excess lace from your new wig.
    4. Clean your skin/hairline with alcohol.
    5. Apply a thin coat of skin protector.Let dry for 1 minute.
    6. Apply a thin coat of adhesive to your skin.
    Let dry approximately 10 minutes.
    7. Apply a thin strip of tape over the adhesive.(Optional)
    8. Apply another thin coat of adhesive on top of the tape. Let dry 10 minutes.(Optional)
    9. Place the wig on your head and press the lace edges into the adhesive area with your comb's teeth. Use the clips to keep the hair from getting caught in the adhesive.
    10. Bend your head down when applying the wig to the nape area with adhesive. You may also choose to sew your sides and nape down with the transparent sequin tape instead of gluing it.
    11. Allow your adhesive to dry. You may tie your edges down with a scarf overnight to improve adhesion.
    12. The finished hairline should look totally natural, as if the hair is actually growing from your scalp.

    Please see the detailed wig care guide that comes with your wig purchase for more detailed information on application, removal and wig care.

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    Date: 10/8/2007
    Title: Why are HH&W wigs the best wigs in the business?
    -HH&W lace wigs are the most natural looking non-surgical hair replacement units available in today’s market.
    -Lace wigs are a beauty revelation for everyone in every age group and every walk of life.
    -HH&W lace wigs can be worn whether the client has real hair or no hair at all.
    -HH&W lace wigs can be worn straight back, parted anywhere to reveal a natural looking scalp and even worn up in a high ponytail.
    -HH&W lace wigs can be worn comfortably for extended periods of time and during activities such as swimming, exercising and sleeping.
    -Because HH&W lace wigs are custom made by hand, clients are no longer limited to wearing outdated wig styles or a limited selection of colors.
    -HH&W offers a variety of custom wig sizes to ensure a proper fit for each client.
    - HH&W specializes in manufacturing of full lace wigs in a variety of textures popular in today's market, so they can custom design any texture according to pictures.
    -HH&W has professional dyeing engineers and colorist that can dye all the wigs according to hair color pictures.
    -HH&W also offers virgin human hair wigs which are soft and supple as opposed to store bought wigs which have been chemically over-processed.
    -HH&W uses special hair treatment methods to ensure their wigs do not excessively shed or tangle.
    -Every one of HH&W's lace wigs can be cut, colored, curled and styled just like it’s the client’s natural hair.
    -The best part for the client is that no one will ever know that they are wearing a wig. Everyone will believe it is their real hair. That alone is “priceless” to someone who has lost their natural hair, or someone who’s career is based on their image.






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